4K Ultra HD TV for the ultimate resolution
With its screen resolution of 3840 x 2160 pixels, the Sony KD43X8307CSU is all set for the 4K UHD revolution. Its resolution is four times greater than conventional 1920 x 1080 Full HD TV and it's a difference you'll really notice, and even up close up the detail and realism are awesome. Even with other resolutions, the KD43X8307CSU takes advantage of Sony's X-Reality PRO 4K technology to upscale the images to 4K - making the most of every format.
Triluminos display
As well as 4K, this Sony TV also boasts a Triluminos display, developed to produce truer, deeper and more natural shades of colour, with skin shades appearing far more natural. It's also fitted with Motionflow XR 200Hz, which works especially well with fast moving action, such as sports events, removing the blur you can see with standard TVs. From a Hollywood blockbuster to a Formula One race, XR200 makes a significant difference.
Passive 3D TV
Passive 3D TV is simpler than the active system but in many ways it's superior. For a start, passive 3D TV is considered more comfortable to watch with less flicker. Another technical advantage includes brighter images. Then there's the cost and convenience consideration to take into account. The glasses are much cheaper and also considerably lighter to wear. The lack of batteries onboard also means they don't have to be recharged.
Your smartphone's display on the big screen
Screen Mirroring lets you watch what's on your mobile or tablet, on the big screen - wirelessly. All you need do is swipe your NFC-enabled smartphone against the supplied one-touch remote and the content is instantly transferred. Whether its photos, videos or app content, big screen entertainment is just a swipe away.
Massive range of Smart content
Smart networking is powered by the Sony Entertainment Network (SEN). With a massive range of apps, including YouTube, Netflix, BBC iPlayer, LOVEFiLM, Twitter, Facebook etc, and an application-based browser for the most well known sites, plus a web browser for internet access (display of embedded video may be restricted), this TV offers a wealth of choice.
Apps and web access
In addition to an application-based browser for the most well known sites, the KD49X8505 also comes with a web browser for full internet access (display of embedded video restricted). It's DLNA compliant, while streaming from your home network can be via Ethernet cable or the built-in Wi-Fi connection. A built-in camera means easy Skype calls, while smartphone apps for iPhone or Android, turn your smartphone into a remote control
Improved sound quality
Although no match for a separates home cinema system, the Sony KD49X8505B's built-in audio system is above the class average. This is thanks to using bass reflex speakers that are designed to offer a deeper, fuller sound. S-Force Front Surround gives an added dimension to the sound with projection to match the 3D pictures, while the S-Master 20W amplifier ensures it can fill a large room with sound.
Bringing style and great value to the 4K arena, the Sony KD49X8505 makes a tempting choice.
