Buy It Direct Ltd, established in 1999, are a leading online retailer supplying Ireland and many other European countries. Buy It Direct introduced one of Ireland's first specialist shopping websites, focusing on Laptops and PC's - Buy It Direct - and subsequently expanded to create new websites focusing on other exciting markets including TVs/televisions, Kitchen Appliances, CCTV, Furniture, Gadgets, Mobile Phones, Tablets, Drones and Servers.

Buy It Direct's primary goal is to provide customers with the best possible deals from the leading brands, whilst also offering the best possible service and advice through our specialist trained sales teams. As a specialist, we stock the largest and most appropriate range of products available and continue to offer those products to customers with value added services and flexible delivery options.