Sony KD49XE7002BU 49" 4K Ultra HD HDR LED Smart TV with Freeview HD

4K HIGH DYNAMIC RANGE

A High Dynamic Range (HDR) TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture our TVs have ever been able to create, with brilliant highlights and fine detail.

4K X-REALITY™ PRO

Discover a thrilling world of extraordinary clarity with every single pixel enhanced beautifully. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching.

MOTIONFLOW™ XR

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

CLEARAUDIO+

Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.

YOUTUBE™ AND MORE

Go straight to YouTube and enjoy all your favourite videos. We have made YouTube faster than ever on this internet ready TV and included a YouTube button on the remote control for easy browsing.