4K Ultra HD TV - the ultimate in detail
With an astonishing 4K screen resolution, the LG 43UF770V is at the cutting edge of TV technology. This resolution is four times greater than the more conventional 1920 x 1080 Full HD TVs and it's a difference you'll notice. Even close up, the detail and realism are awesome. Netflix is beginning to start 4K streaming, so content is available, yet, thanks to LG's 4K Resolution Upscaler, standard HD signals can be upscaled to near 4K clarity and detail.
The best Smart interface with webOS 2.0
Widely acclaimed as one of the best smart TV interfaces, LG's webOS 2.0 operating system uses superimposed icons, folders and side bars for clear and easy access to smart content without leaving the current screen image. Fast, responsive and truly adept at multi-tasking, webOS shows there is a smarter way to control your TV - even for technophobes!
App or Voice Interaction
Available for both iOS or Android, the LG smart remote app makes the most of your smartphone to control the TV. Alternatively, with Voice Interaction simply talk into the remote control and let your TV do all the searching for you.
Premium Smart
With a huge range of easily accessible features, the 43UF770V opens a world of entertainment. As you'd expect, there's a wide range of Premium LG applications, including many popular video on demand apps, such as Netflix, BBC iPlayer, Now TV, Amazon Prime and YouTube. There's also a web browser plus DLNA certification to allow you to stream across your network from other devices, such as your PC or laptop.
For a high-tech TV that doesn't need a degree to operate, the LG 43UF770V is the simple solution.
