Fire TV Edition
All your favourite Prime shows and movies are just moments away on the JVC LT-40CF890 Fire TV Edition 40" Smart 4K Ultra HD HDR LED TV. The popular Fire TV smart platform is built-in, so it's easy to find something new with personalised recommendations.
There's plenty to keep the whole family happy with Prime Video, Netflix, Disney+, YouTube, Discovery, BBC iPlayer, and many more.
Alexa voice remote
Catching up on your latest box set has never been easier – just pick up the remote and ask. Alexa makes it easy to search popular channels and control your TV.
And just like a smart speaker, you can ask Alexa for weather updates, sports scores, the latest headlines, and control smart devices (such as lights or thermostat) around your home.
Everything looks better in 4K – with four times the resolution of Full HD, you'll marvel at the detail and colour definition.
Plus, with HDR content you'll see a greater depth of colour and brilliant brightness for a more realistic viewing experience – those BBC documentaries have never looked so good.