LG 43UM7100PLB 43" 4K Ultra HD HDR Smart LED TV with Freeview Play

LG UM7100 TV Series

Live in Wonder with LG AI TV

LG AI TV expands your TV viewing experience with both Google Assistant and Alexa. Press and hold the button on your Magic Remote* to get started - no other devices needed.

*The functionality of Google Assistant and Alexa is dependent on region – please check this prior to purchase and note that Google Assistant is not available in the Republic of Ireland. Alexa will be available in the UK and the Republic of Ireland via a firmware update later this year.

*ThinQ AI/Google Assistant/Alexa voice control via remote requires LG Magic Remote (sold separately).

*Google Assistant activated by "Microphone Button", Alexa activated by "Prime Video" button.

*The actual product may differ from image shown.

4K Resolution - A New Standard for High Definition

Experience more realistic images with fine detail and vivid colour on the 4K display – which offers four times greater resolution than Full HD.

True Immersion. Even at Wide Viewing Angles

Wherever you sit, the IPS 4K panel's wide viewing angle keeps you enthralled with spectacular realism—displaying almost 100% colour accuracy, even from a 60-degree angle.

Quad Core Processor For Sharp, Clean Images

A fast, accurate quad-core processor eliminates noise and creates more dynamic colour and contrast. Low-resolution images are up-scaled and reproduced at close to 4K quality images.

True Colour Accuracy

The slightest colour difference is accurately reflected to deliver sharper, richer, and more realistic colours.

4K Active HDR for Incredible Detai

4K Active HDR optimises every scene, delivering delicate detail and rich colour. The multi-HDR format, including HDR10 and HLG, coupled with LG's dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality.

Plunge into Sound with Ultra Surround

With sound coming from multiple virtual audio channels, it creates a more immersive entertainment experience.

Simple yet Exquisite Design

A slim bezel and sleek modern lines add a premium design aesthetic to your space and enhance your viewing experience.

What stands out

• Experience realistic 4K images with fine detail, rich colour and stunning clarity
• See incredible dynamic contrast and optimised colour with 4K Active HDR technology
• Enjoy 4K upscaling even on low resolution images with the powerful quad core processor
• Easy access to your favourite apps including Netflix, Amazon Prime Video and Now TV
• Works with Alexa and Google Assistant devices so you can control the TV using your voice