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The silky white bezel that surrounds the LG 49UM7390PLC 49 inch 4K UHD Smart Television is not the only thing on board that's smooth.
The unique colour of the frame and two-pole stand make this TV stand out, but technology takes centre stage from there.
Ultra high definition in crystal-clear 4K is assured, even at wide viewing angles, thanks to an IPS panel that expands the field of vision to off-axis positions.
In-plane switching is specific to liquid crystal displays (LCD) and can switch the molecules in the layer as the viewer moves.
The direct backlighting source comes through LEDs positioned at the back of the screen, with high dynamic range to control colour and brightness levels.
True colour accuracy will reflect exact tones and shades during picture reproduction, as the source signal dictates, from a broad spectrum.
Over a billion colours can be expressed through 10-bit depth, with free-flowing motion in the native 4K frame rate of 60 frames per second.
HDR support widens the gamut, boosts luminance precision and provides composed images, with objects clearly defined.
The multi-format 4K Active HDR in this model provides scene by scene adjustment, heightening the darkest blacks to the brightest whites and everything in-between.
This groups together LG's own 4K Cinema HDR, Advanced HDR by Technicolor and HDR10 Pro for optimised video compression.
Movies and shows alike come to life with HDR and this is complemented by Hybrid Log Gamma (HLG), for remastering of live broadcasts by emulating differing light displays.
The picture engine is powered by a quad core processor that is also adept at upscaling, which improves lower definition footage to 4K UHD-level quality.
The Ultra surround sound system uses the two channel down-firing speakers to create a grid of virtual audio channels, that enhances the viewing experience.
The WebOS operating system provides quick and easy access to movies, shows, sports and music, all on demand, and over-the-air programming.
WebOS supports 4K video streaming through Netflix, Prime Video and YouTube and can manage your connected devices, to create a home hub.
Experience more realistic images with fine detail and vivid color on the Ultra HD display - which offers four times greater resolution than Full HD.
Key Product Info
- True immersion
- Sharp, clean images
- HDR for incredible detail
- Plunge into sound
Product Features
- True immersion
Wherever you sit, the IPS panel's wide viewing angle keeps you enthralled with spectacular realism. - Sharp, clean images
A fast, accurate processor eliminates noise and creates more dynamic color and contrast. Low-resolution images are up-scaled and reproduced at a higher quality. - HDR for incredible detail
HDR optimizes every scene, delivering delicate detail and rich color. The multi-HDR format, coupled with LG's dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality. - Plunge into sound
With sound coming from multiple virtual audio channels, it creates a more immersive entertainment experience.
