Long lasting power you can trust. That's a Duracell battery. Depend on it. Duracell provides you with a wide range of powerful batteries to run most devices technology can put in your hand. Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries and other consumer batteries. Whether you're finding your way at night with a flashlight, making a call on your cellular phone, or showing your child how to use a toy - you can trust Duracell. Why? Because Duracell batteries give you the high level of quality and long-lasting performance you demand at a good value.