Sony KD49XF7003 49" 4K Ultra HD HDR LED Smart TV with Freeview HD

This 49 inch Sony BRAVIA XF70 TV is packed with powerful technologies to bring you 4K High Dynamic Range picture quality and a whole range of Smart TV features. The 4K X-Reality Pro Engine enhances every pixel on-screen for more texture, contrast and colour, giving you life-like detail no matter what you watch. With a slim profile and a premium soft-edged bezel, the XF70 is designed to let you focus on your entertainment.

4K Ultra HD

Immerse yourself in the brilliance of 4K. Incredible contrast, real-life colours and exceptional 4K detail. Get closer to reality, even with regular broadcasts and movies, thanks to unique technologies from Sony.

Rediscover every detail in 4K

With 4K X-Reality PRO, every image is upscaled closer to true 4K quality for remarkable clarity. Images are sharpened and refined in real time, revealing extra detail in the books and architecture of the library.

Discover thrilling HDR entertainment

This TV brings you the excitement of movies and games in High Dynamic Range. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.

Access YouTube™ instantly with one click

Go straight to YouTube and enjoy all your favourite videos. We have made watching clips ultra fast on this internet ready TV with YouTube and included a YouTube button on the remote control for easy browsing.

Made to listen

Your listening is as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you’re watching.

Designed to keep your focus on the picture

Maximise your space, minimise your cables. This slimline 4K HDR TV is edged in a narrow aluminium effect frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires secured and hidden at the front.